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From 1952 to 1960, I was an art director at Ogilvy and Mather, the renowned New York advertising agency that was making history under the leadership of David Ogilvy.
By seeing how we did our work there, I hope you will gain a personal view into the legendary days of Madison Avenue and one of its greatest agencies. You will learn the story of what we were aiming at, how we achieved it, and what it was like to be a part of it.
This is not a history of the Ogilvy agency; rather, it's a look at some specific projects as seen through the eyes of an art director. We'll focus on two campaigns I enjoyed a great deal: Schweppes and Puerto Rico.
Note that some of the pictures themselves link to larger versions, ad texts, etc.
Please follow this illustrated story through any of the following links:
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