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Advertising in the 1950s Schweppes ads Renderings & Ads Puerto Rico ads The Ogilvy style Ad campaign work


Portrait of me, c. 1952

Advertising in the 1950s

A personal history of an advertising career
as told by Bill Binzen.


Documented by Nathaniel Binzen


Advertising in the 1950s
From 1952 to 1960, I was an art director at Ogilvy and Mather, the renowned New York advertising agency that was making history under the leadership of David Ogilvy.

By seeing how we did our work there, I hope you will gain a personal view into the legendary days of Madison Avenue and one of its greatest agencies. You will learn the story of what we were aiming at, how we achieved it, and what it was like to be a part of it.

This is not a history of the Ogilvy agency; rather, it's a look at some specific projects as seen through the eyes of an art director. We'll focus on two campaigns I enjoyed a great deal: Schweppes and Puerto Rico.

Note that some of the pictures themselves link to larger versions, ad texts, etc.

Please follow this illustrated story through any of the following links:






Advertising in the 1950s Schweppes ads Renderings & Ads Puerto Rico ads The Ogilvy style Ad campaign work

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