Here's an early hand-rendering of mine alongside a finished ad, featuring Commander Whitehead bringing in a vital supply of Schweppes cases on a helicopter. In the copy, the Schweppesman Extraordinary evinces concern that "I really ought to have made fast the cargo myself." After all, "How would you like to be caught on an island with no Schweppes for your Gin-and-Tonic? No bittersweet flavor to soothe your parched throat! No cooling, exhilarating little bubbles - no Schweppervessence!"

This picture didn't come together all that easily. We needed to show the helicopter in the air with a pleasant background, so we used a very simple cheat. We got up on top of an oil refinery to photograph the helicopter in the air against a cloudy sky. Then we got a separate aerial photo of Cape Cod, with a straight horizon line, and we simply stripped the two together along the horizon.

Commander Whitehead at the track, with perhaps a more politically correct final headline than our initial stab at it. He has just seen his favorite come in first, and is - naturally - enjoying a celebratory Gin-and-Tonic.

We shot this at Aqueduct. It looks simple enough, but any situation like this requires a lot of advance work - hiring the photographer and models and lining up the location.

Whitehead attends the theatre and consorts with the star.